You have 0 items in your cart
You’ve made it! Welcome to the exclusive premiere of our first ever TV ad.
Press Play…
Introducing The Draam
The eagle-eyed among you may have seen a new word popping up in different places recently…but if you haven’t, the word is officially out when the first TV ad goes live on Thursday 21st November 2024.
We have had tremendous success with our Signature Single Malt since its first release in May 2021, and since then have also been adding to our range of ongoing, core products together with limited releases. As our range broadened, our customers and our fans alike were finding it challenging as to what to call our best selling whisky relative to the others, so we felt it necessary to name our core single malt.
Stereotypical names such as ‘signature’, ‘original’ or ‘flagship’ didn’t do the whisky justice so we decided to have a bit of fun with it and aptly name it THE DRAAM. A playful take on the Scottish word for a measure of whisky and our island with too many ‘A’s in its name! The same great whisky you all know and love, now with its own unique identity.
Personalised Raasay Single Malt
There’s still time to register your interest in a personalised bottle before the changes are introduced in the New Year. Available exclusively to our Slàinte Club members. Register your interest here to secure your bottle.
